diff --git a/website/source/index.html.erb b/website/source/index.html.erb
index 338f157d9..695ad4821 100644
--- a/website/source/index.html.erb
+++ b/website/source/index.html.erb
@@ -18,8 +18,8 @@
 		<div class="row">
 			<div class="col-md-8">
 				<p class="lead">Terraform enables you to safely and predictably create, change, and
-					improve production infrastructure. It is an open source tool that allows you to
-					codify APIs into declarative configuration files that can be shared amongst team members,
+					improve production infrastructure. It is an open source tool that
+					codifies APIs into declarative configuration files that can be shared amongst team members,
 					treated as code, edited, reviewed, and versioned. </p>
 				</div>
 				<div class="col-md-4">
@@ -67,12 +67,12 @@
 		<div id="write-section" class="row">
 			<div class="col-sm-12">
 				<h2>Infrastructure as code</h2>
-				<p class="lead">Define infrastructure as code to increase operator productivity through collaboration and automation.</p>
+				<p class="lead">Define infrastructure as code to increase operator productivity and transparency.</p>
 			</div>
 			<img class="feature-image" id="feature-image-write-sm-screen" src="/assets/images/feature-write-bg.svg" />
 			<div class="col-sm-4">
 				<h3>Collaborate &amp; share</h3>
-				<p>Terraform configuration and state can be stored in version control,
+				<p>Terraform configuration can be stored in version control,
 				shared, and collaborated on by teams of operators.</p>
 				<h3>Evolve your infrastructure</h3>
 				<p>Track the complete history of infrastructure versions.</p>
@@ -125,10 +125,9 @@
 	<div class="container">
 		<div id="create-section" class="row">
 			<div class="col-sm-6">
-				<h2>Cloneable infrastructure</h2>
-				<p class="lead">Infrastructures share commonality across environments
-					and organizations. Terraform lets operators easily use the same
-					configurations in multiple places to save time. </p>
+				<h2>Reproducible infrastructure</h2>
+				<p class="lead">Terraform lets operators easily use the same
+					configurations in multiple places to reduce mistakes and save time.</p>
 			</div>
 			<div class="col-sm-6">
 				<img class="feature-image" id="feature-image-create" src="/assets/images/feature-create-bg.svg" />
@@ -136,9 +135,9 @@
 		</div>
 		<div class="row">
 			<div class="col-sm-4">
-				<h3>Identical environments</h3>
+				<h3>Environment parity</h3>
 				<p>Use the same Terraform configuration to provision identical staging,
-					qa, and production environments.</p>
+					QA, and production environments.</p>
 			</div>
 			<div class="col-sm-4">
 				<h3>Shareable modules</h3>
@@ -238,7 +237,7 @@
 					</div>
 			</div> <!-- /.terminal-item -->
 			<div class="cta col-sm-12 col-lg-8 col-lg-offset-2" id="demo-cta">
-				<p class="lead">The intro contains a walkthrough guide, introductory literature and
+				<p class="lead">The intro contains a walkthrough guide, introductory literature, and
 					a range of examples to experiment with Terraform.</p>
 				<p>
 					<a class="terra-btn" href="/intro/index.html">Get started</a>
@@ -269,10 +268,10 @@
 			<div class="col-sm-12">
 				<h2><span>Terraform Enterprise</span></h2>
 				<p class="lead">Collaborative Infrastructure Automation for
-					organizations and businesses. Collaborate on Terraform configurations,
-					 validate changes, and automate provisioning.</p>
+					organizations. Collaborate on Terraform configurations,
+					 validate changes, and automate provisioning across providers.</p>
 				<p>
-					<a class="outline-btn" href="https://www.hashicorp.com/terraform.html">Checkout Terrform Enterprise</a>
+					<a class="outline-btn" href="https://www.hashicorp.com/terraform.html">Learn More</a>
 			</div>
 		</div>
 	</div><!-- / .container -->