diff --git a/command/hook_ui.go b/command/hook_ui.go
index 6a10ceefb..206dffe40 100644
--- a/command/hook_ui.go
+++ b/command/hook_ui.go
@@ -7,6 +7,7 @@ import (
 	"sort"
 	"strings"
 	"sync"
+	"time"
 	"unicode"
 
 	"github.com/hashicorp/terraform/terraform"
@@ -14,6 +15,8 @@ import (
 	"github.com/mitchellh/colorstring"
 )
 
+const periodicUiTimer = 10 * time.Second
+
 type UiHook struct {
 	terraform.NilHook
 
@@ -22,10 +25,17 @@ type UiHook struct {
 
 	l         sync.Mutex
 	once      sync.Once
-	resources map[string]uiResourceOp
+	resources map[string]uiResourceState
 	ui        cli.Ui
 }
 
+// uiResourceState tracks the state of a single resource
+type uiResourceState struct {
+	Op    uiResourceOp
+	Start time.Time
+}
+
+// uiResourceOp is an enum for operations on a resource
 type uiResourceOp byte
 
 const (
@@ -51,7 +61,10 @@ func (h *UiHook) PreApply(
 	}
 
 	h.l.Lock()
-	h.resources[id] = op
+	h.resources[id] = uiResourceState{
+		Op:    op,
+		Start: time.Now().Round(time.Second),
+	}
 	h.l.Unlock()
 
 	var operation string
@@ -113,9 +126,47 @@ func (h *UiHook) PreApply(
 		operation,
 		attrString)))
 
+	// Set a timer to show an operation is still happening
+	time.AfterFunc(periodicUiTimer, func() { h.stillApplying(id) })
+
 	return terraform.HookActionContinue, nil
 }
 
+func (h *UiHook) stillApplying(id string) {
+	// Grab the operation. We defer the lock here to avoid the "still..."
+	// message showing up after a completion message.
+	h.l.Lock()
+	defer h.l.Unlock()
+	state, ok := h.resources[id]
+
+	// If the resource is out of the map it means we're done with it
+	if !ok {
+		return
+	}
+
+	var msg string
+	switch state.Op {
+	case uiResourceModify:
+		msg = "Still modifying..."
+	case uiResourceDestroy:
+		msg = "Still destroying..."
+	case uiResourceCreate:
+		msg = "Still creating..."
+	case uiResourceUnknown:
+		return
+	}
+
+	h.ui.Output(h.Colorize.Color(fmt.Sprintf(
+		"[reset][bold]%s: %s (%s elapsed)[reset_bold]",
+		id,
+		msg,
+		time.Now().Round(time.Second).Sub(state.Start),
+	)))
+
+	// Reschedule
+	time.AfterFunc(periodicUiTimer, func() { h.stillApplying(id) })
+}
+
 func (h *UiHook) PostApply(
 	n *terraform.InstanceInfo,
 	s *terraform.InstanceState,
@@ -123,12 +174,12 @@ func (h *UiHook) PostApply(
 	id := n.HumanId()
 
 	h.l.Lock()
-	op := h.resources[id]
+	state := h.resources[id]
 	delete(h.resources, id)
 	h.l.Unlock()
 
 	var msg string
-	switch op {
+	switch state.Op {
 	case uiResourceModify:
 		msg = "Modifications complete"
 	case uiResourceDestroy:
@@ -205,7 +256,7 @@ func (h *UiHook) init() {
 		panic("colorize not given")
 	}
 
-	h.resources = make(map[string]uiResourceOp)
+	h.resources = make(map[string]uiResourceState)
 
 	// Wrap the ui so that it is safe for concurrency regardless of the
 	// underlying reader/writer that is in place.